This year’s Forum will be the thirteenth opportunity for discussion and exchange of ideas in the field of marketing of scientific and research organizations and R&D collaboration.
The science and research sector, in which scientific and research organizations operate, is in its essence a specific service activity. It seems, therefore, that expectations of marketing activities are more professional than in enterprises representing the sphere of trade or production. The competitiveness between enterprises, universities and institutions operating on the market forces the implementation of a marketing approach to managing their activities.
The success of the marketing conferences organised by Łukasiewicz Research Network – Institute of Aviation has shown that there is a great demand for the creation of opportunities for scientists and practitioners in the field of marketing. Participation in the event gives the opportunity to present research results, exchange experiences and concepts in the field of marketing the services offered by scientific and research organizations in an international environment. This year’s conference motto is: “R&D collaboration and beyond”. The importance and benefits of R&D collaboration are manifold and profound. This collaboration is pivotal in broadening research horizons. The aim of the event is to identify new ideas and even implement them faster.
The main objectives facing the marketing of scientific and research organizations are, first and foremost, to build strong customer relationships, support commercialisation processes and implementation of scientific achievements into business. The market values offered by scientific and research organizations often require non-standard and pioneering approaches due to the satisfaction of new, often ‘unconscious’ customer needs.
The 13th European Forum for Marketing of Scientific and Research Organizations, thanks to its innovative formula and, at the same time, its uniqueness in terms of content, has become a permanent fixture in the calendar of marketing conferences.
The Forum is addressed to:
- Researchers and scientists,
- Experts and managers,
- Innovative start-ups,
- R&D industry leaders,
- Management staff of universities and scientific and research institutions,
- Employees of marketing departments of scientific and research organizations, universities, enterprises, technology parks, technology development centres,
- Students and graduates,
- Individuals interested in the topics presented at the Forum.