• Paweł Stężycki, PhD. Eng., Director of the Lukasiewicz Institute of Aviation
• prof. Maria Mrówczyńska, Undersecretary of State at the Ministry of Science and Higher Education, surveyor, professor of engineering and technical sciences, academic teacher
• Magdalena Nizik, Chairman of the Łukasiewicz Research Network – Institute of Aviation
Moderator: prof. Maria Mrówczyńska, Undersecretary of State at the Ministry of Science and Higher Education, surveyor, professor of engineering and technical sciences, academic teacher
• Paweł Pacek, Industrial Development Agency JSC
• Professor Marzanna Katarzyna Witek-Hajduk, Head of the Department of International Business at the College of World Economy at SGH
• Agata Foks – Senior Director, Government Relations GE Aerospace
• Michał Dżoga, Intel Country Manager
Moderator: Prof. dr hab. Michał Wolański, Institute of Infrastructure, Transport and Mobility, Warsaw School of Economics
• Eng. Claudia Dobre, Director of Business Development, INCAS National Institute for Aerospace Research “Elie Carafoli”
• dr Michał Małecki, Executive Engineering Leader, Managing Director of GE Vernova Engineering Innovation Center (Warsaw), and Vice President at GE Vernova Poland
• dr Wojciech Burian, PhD., R&D Director, Łukasiewicz – Institute of Non-Ferrous Metals
• dr Łukasz Marć, Senior Economist, The World Bank
• Transparent influencer marketing. UOKiK guidelines.
Emilia Zakrzewska, PhD, the University of Warsaw
• Marketing in science and sciences in marketing field – research results.
Piotr Zilmolzak, Vice President of the Management Board, SW Research
• Fediwersum. What does marketing on social networks without recommendation algorithms look like?
Jakub Orlik, CEO of “Internet. Time to Act!” Foundation
Arkadiusz Wieczorek, Vice CEO of “Internet. Time to Act!” Foundation
• Cooperation between universities and industry: selected experiences of the Faculty of Power and Aeronautical Engineering of the Warsaw University of Technology in a practical approach to the development of competences of future engineers.
Paulina Chrobocińska, Plenipotentiary of the Rector of the Warsaw University of Technology
• Implementation into the organization of projects based on research and testing, in the context of brand strength
Wojciech Szczęsny, Marketing and Communications Office at Emitel S.A.
• Historical achievement of Polish engineers – media „game changer”
Edyta Miszczuk, Head of Marketing and Communications, Lukasiewicz Institute of Aviation
• Sylwester Wyka, Ph.D. Eng. Deputy Director for Research at the Łukasiewicz Research Network – Institute of Aviation
• Prof. Dr Petra Morschheuser, Professor for Sustainable Management and Controlling at the DHBW Mosbach
• Marcin Łata, Ministry of Economic Development and Technology
• Spiros Pantelakis, Prof. Emeritus, University of Patras
• Justyna Choinska-Jackiewicz, Warsaw University of Technology
• dr Beata Lubos, PhD – Łukasiewicz Research Network – Institute of Aviation
• dr Marcin Kardas, National Centre for Nuclear Research
• Magdalena Bem-Andrzejewska, National Centre for Research and Development
• Krzysztof Lipiec, Director of the Commercialization Department, Łukasiewicz Research Network – Industrial Research Institute for Automation and Measurements PIAP
• Dr hab. Eng. Justyna M. Bugaj, University of Economics in Krakow
• Dr. Eng. Jakub Jasiczak, Chairman of the Polish Association of University Knowledge Transfer Companies
Dr hab. Dariusz Trzmielak, Postdoctoral degree in the discipline of management and quality sciences and a professor at the University of Lodz in the Faculty of Management (supervisor of the presentations session)
13:45 – 14:05
• Marketing in higher education – directions of scientific research
Prof. Krzysztof Błoński, Uniwersytet Szczeciński
Prof. Jolanta Witek, Akademia im. Jakuba z Paradyża
14:05 – 14:25
• A Scorecard Perspective on Controlling for HEI Reputation
Prof. Dr Petra Morschheuser & dr Joern Redler
14:25 – 14:45
• The Importance of Media Partnerships in Promoting Research Activities at Business Schools: The Case of the School of Economics and Business University of Ljubljana
Tomaž Ulčakar